motors.co.uk, part of the Cox Automotive Group, is a car search website that aims to make the process of finding and selling the right car as easy as possible for buyers and sellers. Eggplant was commissioned to load test the website ahead of a TV advertising campaign. Case Study: motors.co.ukOverview Overview Page 002 motors.co.uk were planning a major TV advertising campaign and needed to know how their site would cope with the projected traffic. They knew they were going to load test the site, but this in itself raised a lot of questions. For example, just how much traffic could be expected? They were entering uncharted territory, so this was not easy to answer. They also had to decide what user journeys would be most representative and how many would be required to test the different

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