Auto Trader uses Eggplant to run 19.5 million tests a year to deliver an unrivaled, web-based customer experience
Auto Trader uses Eggplant to run 19.5 million tests a year to deliver an unrivaled, web-based customer experience
5 PagesAuto Trader uses Eggplant to run 19.5 million tests a year to deliver an unrivaled, web-based customer experience Case Study: Auto TraderOverview Overview Page 002 A unique opportunity to improve the UK's and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process, bringing together a large and engaged consumer audience, attracting circa 55 million cross platform visits each month, with circa 70% of visits coming through mobile devices. In 2002, Auto Trader identified several opportunities within its rapidly increasing digital environment, realizing the risk of significant web delays from a lack of visibility due to insufficient website monitoring. The company’s operations team wanted to implement increased website monitoring from
