PrettyLittleThing Finds Automation Sweet Spot With Eggplant. Online retailer automates testing to ensure an amazing UX for fashion- forward demographic. Case Study: PrettyLittleThingOverview Profile Page 002 PrettyLittleThing (PLT) (prettylittlething.com), offers teens and twenty- somethings affordable, catwalk-inspired fashion, inspired by of-the- moment celebrity influencers. PLT’s strategy has worked well and has established them as a dominant player in the fast-fashion market. Started in 2012 in the UK, the online-only retailer has since launched a presence in Australia, France, Ireland, and the U.S. Just a couple of years later, PLT was recognized as the fastest-growing online retailer after experiencing a 400-percent increase in sales and 663-percent increase in site traffic.*Testi

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