Case Study

Morrisons

Morrisons

Pages 4 Pages

Morrisons Doing more of the things that matter for their customers intelligent analyticsIndustry Sector: Retail, grocery Geography: United Kingdom Service Solution: Queue IntelligenceTM System Project Size: 495 Stores Morrisons Organisation Founded in 1899, Wm Morrison Supermarket plc has grown to become the UK’s fourth largest grocery chain, with almost 500 stores. Named ‘Supermarket of the Year’ in the 2008 Retail Industry Awards, Morrisons differentiates itself on ‘freshness, service and value’. Every week nine million customers pass through Morrisons’ doors. Business issue With a strategy forged on being ‘different and better than ever', Morrisons strive to improve the way they do business and ‘doing more of the things that matter’ for their customers – including offering outstanding s

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