Package National Proximity Targeting – 5 week duration Creative Agency DLKW Lowe Methodology Cinema exposed v non-exposed Target Audience All Adults Sector Food / Retail ‘More of What Matters’ DCM CASE STUDY: MORRISONS ‘Be Our Guest’ – Christmas 2013 Background •? The creative for Morrison’s Christmas campaign featured Ant & Dec in a magical Morrison's world. The accompanying music was Disney’s ‘Be our Guest’. •? The creat

Join for free to read