Calzedonia: Makes customer counting an integral part of its KPI strategy intelligent analyticsIndustry Sector: Retail Geography: Italy Service Solution: People Counting Sensors Project Size: 2500 Sensors Strategic Partner: Experian Footfall Calzedonia Group Organisation Italian beachwear, hosiery and lingerie giant, Calzedonia Group was founded in 1986 with the aim of creating a new way of selling hosiery and beachwear for women, men and children, through a franchising sales network. Calzedonia now boasts more than 2,500 shops, located mainly throughout Europe. Business issue Calzedonia’s sales are through one-brand stores managed either directly as franchises, or by distributors. Its success is the result of a number of factors among which is its close adherence to operational efficiency

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