Moonpig: Launching edible ‘meating cards’ for Father's Day - Brands2life Launching edible ‘meating cards’ for Father’s Day CHALLENGE Father’s Day is a key commercial moment for leading personalised card and gifting retailer, Moonpig, as it is for countless other retail and product brands. Brands2Life’s challenge was to devise a cost-effective creative campaign that drove share of voice in a crowded earned media space and broadened awareness of Moonpig as a destination for gifts as well as personalised cards. The Moonpig comms team also wanted to reach a broad range of demographics – men and women, younger and older adults, both nationally and regionally. As Brands2Life’s first major campaign since being appointed as Moonpig’s consumer PR & social agency, it was also an opportunity to set

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