Moonpig: Putting technology to the test with parenting influencers for Mothers Day - Brands2Life CHALLENGE Moonpig approached us in the run up to Mother’s Day to come up with a campaign that would support their wider marketing creative around #MumMakingMoments, drive traffic to the website and highlight Moonpig’s cheeky trademark tone. APPROACH Focus groups and a social audit around our ‘mum’ audience revealed a growing trend around discussing the realities of motherhood, parenting ‘hacks’ and parents’ concerns about the use of technology in their kids’ lives. We uncovered that a universal #MumMakingMoment is answering those tricky questions kids always ask – everything from, ‘Where do babies come from?’ and ‘Why do I have to eat my vegetables?’, as well as the ‘little white lies’ that mu

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