Case Study Moonpig The company All about making people’s days brilliant – true to this motto Moonpig creates more than 17 million personal- ized gifts, cards and flowers per year. Since the website was launched in July 2000, Moonpig owns the full end to end process, manufacturing and fulfillment included. The challenge 18 years of personalization at scale – The good thing: right from the start Moonpig is a rapidly growing business, with up to 300 orders a minute during peak periods like Mother’s Day. The pain point: 18 years of adding features left a lot of technical debt with a monolithic database. Apropos personalized, there is the UK, the US and Australia to handle. The result Following a long term tech strategy Moonpig puts almost all their effort behind replatforming bas

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