Moonpig: Halloween cut through for gifts - Case study - Brands2Life CHALLENGE After their brand refresh Moonpig wanted to highlight to a mass audience that they are about more than just cards, and raise awareness of their huge gift offering. We needed to devise a cost-effective, creative campaign that drove share of voice in a crowded earned media space (Halloween) and broadened awareness of Moonpig as a destination for gifts as well as personalised cards. APPROACH We knew that gin is one of the most popular gifts on Moonpig’s site as well as resonating well with both a broad consumer and media audience. So for Halloween we went about creating a truly ‘Evil Spirit’ with one of Moonpig’s gin suppliers. We provided them with fruit and herbs from England’s most haunted village, Pluckley in Ke

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