Montserrat College of Art - School had a waiting list for the first time
Montserrat College of Art - School had a waiting list for the first time
6 PagesMontserrat College of Art - School had a waiting list for the first time #1 for Art Colleges in Google; tons of PR and digital marketing helped rebrand this small school Case Study Background As a case study, Montserrat College of Art (MCA) represents a unique blend of SEO, social media, and public relations successes. First, consider that MCA, with only 400 students, is small. It has a history of relatively rapid president turnover and a student body with tuition funded, in a large part, by scholarships and grants. In the past, the college had issues filling classes, attracting out of state students, and gaining visibility online. When McDougall Interactive began working with MCA, prospects, recruits, students, faculty, staff, and the general public were — as they continue to do
