MoEngage Leverages Datanyze to Scale Inside Sales Team Part of what's needed to be successful in SaaS sales is accurate market research. So when MoEngage (http://moengage.com/) VP of Sales, Yashwanth Reddy, realized his team’s prospecting efforts and email response rates were suffering due to a lack of competitive intelligence, he decided to make a change. He experimented with purchasing database lists, but found them to be ineffective and expensive. There wasn’t enough relevant information for his team to utilize when customizing pitches, and the coverage of certain markets was lacking. Yashwanth also tried popular online directories, but those services didn’t provide enough information on prospects and competitors to be useful when reps were ready to reach out. Accurate Competitive Intel

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