Indiana's State Government, the third-largest employer in the state, faced challenges with a cumbersome recruitment system and lack of employer branding. By adopting LinkedIn Recruiter and creating a LinkedIn Career Page, the State modernized its recruitment process, tripling its follower count to 36,000. This shift allowed Indiana to proactively recruit, with 72% of hires being passive candidates and reducing the time-to-hire by 35% (from 74 to 48 days). The new approach significantly increased brand exposure and applicant reach, transforming the State's talent acquisition strategy.

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