Gowling WLG, formed by the merger of two large law firms, needed to refine its recruitment strategy to compete with top legal brands. The firm leveraged LinkedIn to build a distinct employer brand, reduce reliance on recruitment agencies, and bring recruitment in-house. By focusing on employee-centric content and using LinkedIn Recruiter, Gowling WLG decreased cost per hire by 41%, reduced time-to-hire by 30%, and achieved a 100% retention rate for employees sourced via LinkedIn. This strategy successfully enhanced their talent acquisition process and strengthened their brand identity.

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