By David Rodnitzky, CEO Mobile Expansion: Local, Web, and App2 Case Study: Mobile Expansion Client: A web-based Fortune 500 company seeking to expand its global audience. Challenge: Realize fast, significant global user acquisition via mobile web and app install campaigns, with performance in line with the portfolio CPA/I goal.3 Case Study: Mobile Expansion Execution: We approached expansion on a number of fronts beyond simple increased

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