Case Study - Local vs eCommerce for Relax The Back2 Case Study - Local vs eCommerce for Relax The Back Client: Relax The Back, a retailer with online and franchise brink-and-mortar sales of back pain relief & comfort products. Challenge: Balance eCommerce goals with franchise independence and ensure franchise spend contributes as directly as possible to franchise sales (and not ecommerce sales). Solution: Create three unique account types

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