Google Display Network Mobile Ad Optimization 2 Case Study: Google Display Network -Mobile Ad Optimization Client: An enterprise-level B2B company providing financial services and mobile payment solutions. Goals: The goals of our Google Display Network (GDN) campaigns were twofold: 1. Drive incremental traffic for new user acquisition 2. Scale the GDN program to grow the client’s user base while maintaining a profit margin of at least 30%

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