B2B and B2C Energy Solution: Non-Search Channel Expansion to Scale within Performance Goals
B2B and B2C Energy Solution: Non-Search Channel Expansion to Scale within Performance Goals
4 PagesB2B and B2C Energy Solution Non-Search Channel Expansion to Scale within Performance Goals 2 Non-Search Channel Expansion CLIENT A non-traditional energy company offering both residential and commercial solutions. CHALLENGE Rising CPCs in non-brand search led us to test other, non-search channels to keep CPAs that fit within the client’s goals. METHODOLOGY Beginning in Q2 2015, we expanded our budgets in the GSP , the Google Display Network,
