Kareo 204% lead increase and 42% CPL decrease with native ad expansion 2 Kareo: Lead Increase and CPL Decrese with Native Ad Expansion CLIENT Kareo, a Software-as-a-Service-based medical software platform focused on independent practices. CHALLENGE Kareo sought to drive high-volume, cost-efficient leads for a number of their practice management/medical billing products. They initially looked to display ads to drive awareness and leads, but a

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