CPG-CASE STUDY MOBILE ADS DRIVE 6% LIFT IN SALES FOR MAJOR FOOD LABEL PlaceIQ and 84.51° joined forces to bring together offline purchase data and real-time location data for targeting and measurement. 84.51° has access to 95% of all transactions for almost 60 million U.S. consumers. Campaign Objectives Methodology Targeting A major multi-category food label with a focus on organic, launched a series of new products. In order to drive trial

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