Major Department Store Sees A 4X Lift In Store Visitation With PlaceIQ’s Mobile Targeting Combined With TV Ads
Major Department Store Sees A 4X Lift In Store Visitation With PlaceIQ’s Mobile Targeting Combined With TV Ads
2 PagesRETAIL - CASE STUDY MAJOR DEPARTMENT STORE SEES A 4X LIFT IN STORE VISITATION WITH PLACEIQ’S MOBILE TARGETING COMBINED WITH TV ADS Campaign Objectives Methodology Targeting One of the largest retailers in the country leveraged PlaceIQ targeting and measurement to determine if mobile ads in combination with TV ads drove greater store visitation than mobile or TV advertising alone. Furthermore, the retailer sought to uncover the most effective
