Featured ice models & Citroen event team 2008 Case study: Citroen UK – Motor Show 2006 Promotional brief Citroen UK required a promotional team of 21 to man their exhibition stand May 24 – June 6 2006 at The British International Motor Show. The promotional team of 25 was split into 4 teams, each managed by an Ice team leader. These teams were trained on all product aspects of the full Citroen range including commercial vehicles. The team

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