Featured ice models & Citroen event team members: Anna Dockeray & Charlotte Gildart-Butler Case study: Citroen UK – Motor Show 2004 Promotional brief Citroen UK required a promotional team of 25 to man their exhibition stand May 24 – June 6 2004 at The British International Motor Show. The promotional team of 25 was split into 4 teams, each managed by an Ice team leader. These teams were trained on all product aspects of the full Citroen

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