Featured ice models & Citroen event team 2008 Case study: Citroen UK – Motor Show 2008 Promotional brief Citroen UK required a promotional team of 25 to attend product training and man their exhibition stand July 15, 16 and July 22 – August 3, 2008 at The British International Motor Show. The promotional team of 25 was split into 4 teams, each managed by an Ice team leader. These teams were trained on all product aspects of the full Citro

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