A U.S.-based global manufacturer and retailer of electronic components partnered with Insight to modernize data and implement an AI recommendation engine to boost revenue from product attachments and replacements. Using Insight’s LENS framework with a Databricks Lakehouse, the company unified and cleansed CRM data, replacing spreadsheets with real-time visualizations. In just eight weeks, Insight built and tested an ML model integrated with Power BI, CRM, and e-commerce platforms, generating $15 million in pipeline revenue with a projected $50 million annually. The solution reduced sales cycles, improved accuracy, and positioned the firm for long-term AI-driven growth.

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