2021 Middle Market Digital Transformation Survey DRAFTContents 03 Digital Accelerated: Innovating Now for What’s Next 06 CX Edges Out Operational Efficiencies as Top Digital Priority 08 Automation Is Creating Jobs, Not Eliminating Them 10 Data Analytics and Cloud Use on the Rise, but Maturity Lags 12 Business Model Innovation Is Born out of Creative Partnering 13 Conclusion About the 2021 Middle Market Digital Transformation Survey About BDO Digital 2021 MIDDLE MARKET DIGITAL TRANSFORMATION SURVEY 2 DRAFTDigital Accelerated: Innovating Now for What’s Next Flash back a year and change to March 2020: A fully remote court trial was unfathomable. Omnichannel was predominately a retail term. Telehealth was in its infancy. Remote work was the prerogative of the privileged few. Flas

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