Close collaboration with LinkedIn helped to develop a new consideration journey for legal & compliance professionals exploring digital transformation. Microsoft designs a new prospect journey on LinkedIn The Challenge  Engage legal & compliance professionals in enterprise-level businesses  Drive engagement with the legal & compliance implications of digital transformation  Increase the volume of leads for Microsoft’s digital transformation services  Simplify the consideration journey Why LinkedIn?  Proven professional content platform  Unique targeting capabilities for reaching the right audience at scale  Collaborative approach to optimizing campaigns and the consideration journey The Solution  LinkedIn Lead Gen Forms to remove friction from the lead generation process 

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