Ulysse Nardin demonstrates exquisite timing on LinkedIn
Ulysse Nardin demonstrates exquisite timing on LinkedIn
3 PagesUlysse Nardin demonstrates exquisite timing on LinkedIn Targeting new luxury buyers with striking design and a sense of belonging helped the luxury watchmaker drive benchmark- beating rates of engagement around a key event in the watchmaking calendar.The Salon International de Haute Horologie (SIHH) is the major showpiece event in the luxury watchmaking calendar and an opportunity for brands to launch new products and designs to an engaged audience. Ulysse Nardin spotted an opportunity to broaden its audience by targeting a qualified audience of mass affluents and active traders on LinkedIn. Reaching out through striking imagery in the LinkedIn feed and a personalised InMail from CEO Patrick Pruniaux delivered exceptional engagement rates – and helped introduce the Freak X wa
