Opportunity The public service organization historically relied on workplace support and corporate relationships for the bulk of its funding. As the current workplace support model is changing, the organization realized the necessity to talk to individuals on their terms, not exclusively through the workplace, and the necessity to better explain their valued role in the community. Facing a lack of personal data and of private backing, the organization partnered with our marketing experts to build communication strategies and reach lapsed, current, and future supporters. Strategy • Clean up current database with fresh information. • Segment current & lapsed supporters based on personas, and match this data to their devices across the web. Social account matching was also conducted vi

Join for free to read