Meyer Corporation develops, promotes, and distributes cookware from flagship brands Circulon and Anolon and sells prominent licensed brands, including Farberware, Cake Boss, Ruffoni, and BonJour. Meyer Corporation Success storySuccess story aprimo.com Challenge With more than 400 global users in 10 countries, Meyer Corporation’s previous asset-management processes were labor- intensive and manual. Because FTP was used to share digital assets internally or with global partners, the company depended on email and outdated spreadsheets to track marketing assets. This created some issues: • Multiple sources of data, which created versioning concerns. • Time to market suff ered, often taking 6 months or longer to launch a new product. • Inconsistent branding caused by sharing

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