Direct To Consumer Enhancement Meyer Corporation: E-commerce Pick-Pack-Ship CASE STUDYGeneral Overview: S ince forming in 1981, Meyer Corpora- tion, U.S. has grown rapidly and is now the largest cookware company in the U.S., offering consumers a stable of widely rec- ognized cookware brands including Anolon, Circulon, Farberware, Rachael Ray, Paula Deen and SilverStone cookware. The com- pany’s U.S. Distribution Center is located just outside the San Francisco Bay Area in Fairfield, California. One function of Meyer’s 530,000 square foot distribution center (DC) is servicing e-commerce fulfillment for brick and mortar stores such as WalMart, Target and Kohl’s as well as Meyer’s own e-com- merce store, PotsAndPans.com. With online shopping gaining more and more popularity, consum

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