For more information, visit ReviewTrackers.com CASE STUDY In today’s age when consumers can quickly become critics, people are writing online reviews of all types of businesses: not only restaurants and hotels, but also places where they have fun — like theme parks and attractions. Merlin Entertainments — a theme parks and visitor attractions operator and the company behind celebrity attractions Madame Tussauds, SEA LIFE Aquariums, family entertainment centers LEGOLAND Discovery Centers, and the Dungeons live actor shows — understood this early on. Beyond manual tracking, a need for wider scope and greater efficiency The company developed a manual process for tracking online reviews of its 21 family entertainment parks and attractions across the United States. For each entert

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