MERLIN ENTERTAINMENTS CASE STUDY TREASURY AND RISK MANAGEMENT A Bloomberg Professional Service Offering THE COMPANY Merlin Entertainments (LSE: MERL) is the world’s second- largest operator of visitor attractions. The company runs 110 attractions in 23 countries spanning four continents, including resort theme parks and iconic attractions such as SEA LIFE, Madame Tussauds and LEGOLAND Parks. Its mission: create a high-growth, high-return, family entertainment company based on strong brands and a portfolio that’s naturally balanced against external risk factors. THE BUSINESS CHALLENGE Several years ago, with a small team and an appetite for efficiency, Merlin tasked its Treasury team to began looking for ways to automate its reporting process. Longtime Bloomberg users of mark

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