For more information, visit ReviewTrackers.com CASE STUDY Automotive Reputation Score of 4.5 stars 631 locations Customer since August 2013 135,000+ reviews Reaching out to shoppers, and not just buyers This ReviewTrackers client recognized early on the importance of listening to what its customers were saying about its dealerships and implemented a refined system for collecting customer feedback through a series of surveys. A problem became apparent as the surveys only covered feedback generated by existing customers. “We didn’t have a way to reach out to potential customers who may have shopped, either online or in person, and chose not to buy,” says the company’s Department Manager. Staying on top of public feedback, across multiple sites and loc

Join for free to read