CHALLENGE Operating in 40 countries and in more than 50 different languages, Mercuri Group is the world’s largest sales consultancy. Growth in a highly competitive field at the global level presents a number of business development hurdles. Mercuri sought to level-up the sophistication of its prospecting and relationship management. NEW APPROACH With a focus on evolving its practices to better align with customer behavior, Mercuri looked at ways to transform its strategy in the age of digital sales. The company turned to Sales Navigator for help leveraging insights and connecting with a wider and deeper set of customer contacts. “We are measuring the impact of the SN and we know we will continue to develop our digital approaches due to the positive impact on our ability to be cu

Join for free to read