Centraal Beheer revitalized its sales strategy with LinkedIn Sales Navigator, enhancing lead generation and strengthening client relationships. Facing challenges in engaging its target audience, the company implemented Sales Navigator with executive sponsorship, training, and a focus on advocacy. The tool enabled account managers to track key clients and gain actionable insights, improving outreach and engagement. The shift to virtual selling post-pandemic further underscored its value. By integrating Sales Navigator with relationship-building methodologies, Centraal Beheer sharpened its acquisition strategy and aligned sales and marketing efforts, achieving strong business results.

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