This is one in a series of client case studies intended to provide valuable insights on best-practices and innovative, data-driven solutions that have been successfully implemented to improve our client’s business results. CLIENT CASE STUDY MENU OPTIMIZATION REVEALS A $15-MILLION OPPORTUNITY AT THE DRIVE-THRU How a Data-Driven Drive-Thru Menu Communications Project Resulted in a Major Revenue Opportunity for This Top-20 QSR Brand KING-CASEY INSIGHTSgoals; and translating the plan into specific actions. Creating and agreeing on a Menu Strategy is a critical step in how optimized menu communications are developed. For this project, the brand’s existing menu strategy was reviewed, and each menu category and item were prioritized based on our menu performance analysis. The ref

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