Case Study
Meeting the Needs and Wants of Enthusiastic Customers
www.talend.com ©Talend 2017 · EN Founded in 1913, F+W Media strives to offer the most complete-online, offline, anytime- customer experience for enthusiasts in all communities including art, craft, writing, design, outdoors and more. The company is connecting passionate, like-minded groups of people to share an ongoing exchange of information, ideas, and inspiration. It offers the most targeted products and services- books, eBooks, magazines, digital magazines, events, ecommerce, online education, streaming video/ DVDs, eBook subscription sites. Recognizing the need for a data- driven culture F+W did not have integrated data resources and had no company-wide “single version of the truth” when it came to critical operational data. Seeing the need for that, a new CEO directed