Having the 360° view of the customer
Having the 360° view of the customer
2 Pageswww.talend.com ©Talend 2016 · EN Having the 360° view of the customer “ Our focus is to enhance customer satisfaction through marketing tactics. Combin- ing all our data has helped us better know our customers and better serve them. CASE STUDY INDUSTRY • Hardware / Software INFORMATION • HQ: China and USA • 10,001+ employees USE CASE • Customer experience • Sales and Mark eting efficiencies CHALLENGE • An influx o f on-premise, cloud and SaaS-based technologies TALEND PRODUCT USED • Talend Big Data RESULTS • 18% increase in attach rate for ThinkPad laptop series • 11% increase in revenue per retail unit with conjoint analysis • $1M reduced operating cost within 6 months ” Marc Gallman, Big Data Architecture Global Business Intelligence, Lenovo. Len
