Case Study

Striving to understand and respond to each customer needs

Striving to understand and respond to each customer needs

Pages 2 Pages

www.talend.com ©Talend 2019 · EN PT Bank Danamon is Indonesia’s sixth-largest bank, with four million customers and a network that stretches across the archipelago. Competition for customers in the Indonesian market is especially fierce, with 115 banks to choose from, according to recent government statistics. Finding a way to stand out is crucial. Indonesia’s banks - like many others - are currently focusing their investments on improving the customer experience. The idea is to increase the customer’s loyalty and ‘stickiness’ to the brand, and to do this in as close to real-time as possible. It’s about providing the ‘right product to the right customer at the right time’, and data is widely recognised as the key to unlocking these kinds of growth possibilities. Banks ha

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