Case Study
Increasing the value and predictability of big data with science and automation
www.talend.com ©Talend 2019 · EN Outra was founded in 2017 by industry leaders frustrated that data was not delivering on its promise to change the customer experience and drive the success of brands. Outra uses proprietary property data to enhance customer data and as a basis to build predictive models and segmentations. This means all their solutions are non-PII. This data is not subject to regulations because the data is held against an address rather than an individual. Their approach to customer segmentation allows them to create nano-segments through the application of deep learning to gain a deeper level of consumer insight. Outra is a predictive data science business that helps companies increase the power and precision of data through a modern, science-led appro