The Background A national provider of Medicare plans wanted to increase the number of enrollments in a regional market of the Southern United States. Given the nature of the industry, the key market is a segment of consumers who are 64 and 9 months old. © 2018 El Toro IP Targeting, LLC The contents of this document are protected by El Toro’s Non-Disclosure and Master Service Agreements. By reading its contents, you agree to abide by the terms of Non-Disclosure, and any unauthorized reproduction of this document is prohibited. The Challenge Medicare Insurance and Medicare Advantage plans have become a hyper-competitive space where prospects are mailed, telemarketed, and targeted with television, print, and radio ads. This approach has genera

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