The Background A national furniture retailer was looking to gain new customers across several retail stores in the Northeast region of the United States. In an industry with a high profit margin, each one of these customers matters. © 2018 El Toro IP Targeting, LLC The contents of this document are protected by El Toro’s Non-Disclosure and Master Service Agreements. By reading its contents, you agree to abide by the terms of Non-Disclosure, and any unauthorized reproduction of this document is prohibited. The Challenge With a campaign focus on completely new customers, the client needed a way to both identify and target high potential targets that would be prone to buying. Performance ? 482 sales were attributed to El Toro over the course

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