OUTBRAIN.COM | INFO@OUTBRAIN.COM | @OUTBRAIN © 2020 Outbrain Inc. Outbrain is a registered trademark of Outbrain Inc. MediaNews Group saw results immediately after implementing Smartfeed. On average, bounce rates from Outbrain referral traffic were 34% less and session duration time was 158% greater compared to other sources. Engaging Smartfeed elements included a comments section on desktop and a carousel feature for organic content on mobile. This engagement led to higher CTRs for both paid and organic content (using Outbrain organic recommendations): Mobile: 40%+ paid CTR lift, 60%+ organic CTR lift Desktop: 30-60% paid CTR lift, 40-100% organic CTR lift And active reader engagement and loyalty translated into higher RPMs. Desktop saw a 20-50% average RPM lift and mobile had

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