7sur7, Part of DPG Media Belgium, Achieves +105% in Average Monthly Revenue with Outbrain’s Smartfeed & Smartlogic
7sur7, Part of DPG Media Belgium, Achieves +105% in Average Monthly Revenue with Outbrain’s Smartfeed & Smartlogic
1 PagesOUTBRAIN.COM | INFO@OUTBRAIN.COM | @OUTBRAIN © 2022 Outbrain Inc. Outbrain is a registered trademark of Outbrain Inc. 7sur7, part of DPG Media Group, is a leading French-speaking news website in Belgium that provides quality, relevant content on current news, sports, and entertainment topics. Historically, 7sur7 has used a standard native advertising strategy made solely of sponsored formats. Recognizing that this approach had room for growth, 7sur7 worked closely with Outbrain to not only improve its revenue streams but also grow its editorial page views. Overview Per Outbrain’s recommendation, 7sur7 implemented Smartfeed, an end-article format that combines various organic and paid experiences. Its card-based and highly visual design helps increase reader engagement by usi
