Case Study
Euronews Increases RPM by 34%with Outbrain Smartlogic
OUTBRAIN.COM | INFO@OUTBRAIN.COM | @OUTBRAIN © 2021 Outbrain Inc. Outbrain is a registered trademark of Outbrain Inc. Euronews is Europe’s leading international news channel, providing independent and fact-based journalism to 145 million monthly users. Grounded in factual reporting, Euronews audiences consider it to be the most trustworthy and accurate global news channel. As a strategic partner, Outbrain strengthens and supports Euronews via a range of innovative technologies that create an optimal user experience while driving editorial engagement and strong revenue streams. Overview CASE STUDY The integration of Smartlogic across Euronews properties has helped the media company boost consistent performance in both RPM and editorial CTR, while also seeing a positive