Case Study

Abendzeitung München Achieves Strong Revenue Growth and Supports Own Revenue Diversification Strategies with Outbrain

Abendzeitung München Achieves Strong Revenue Growth and Supports Own Revenue Diversification Strategies with Outbrain

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OUTBRAIN.COM | INFO@OUTBRAIN.COM | @OUTBRAIN © 2021 Outbrain Inc. Outbrain is a registered trademark of Outbrain Inc. +74% revenue increase Within two quarters of launch, Abendzeitung increased revenue by 74% while maintaining high levels of organic engagement. Ad click-through rates increased by 23% over the same period - a testament to the positive user experience of Smartfeed. Moreover, Audience Campaigns worked so well that Abendzeitung implemented more than three-times as many campaigns than at the beginning of the collaboration. Results x3.6 increase of Audience Campaigns +23% increase in average paid CTR Abendzeitung München is a leading daily newspaper in Munich. Its digital news portal is visited by 6 million unique users each month, and popular among readers for qual

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