Taboola retargeting campaigns helped Zazume achieve a 60% lower CPA by delivering high-quality leads through Image Ads and precise retargeting, outperforming search and social channels. With targeted multi-stage acquisition strategies and Taboola’s optimization tools, 4% of total leads came from Taboola, while 16% of targeted campaigns achieved lower CPA, and 20% of all leads were qualified, beating competing channels. This demonstrates Taboola’s strength in scalable, performance-driven retargeting for real estate tech, combining creative formats with intelligent audience reach to drive cost-efficient conversions.

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