Mediacom “Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category. ” PAULINE ROBSON DIRECTOR, REAL WORLD INSIGHT I head up our insight team and our role is very much about understanding the consumer and having a depth of understanding of consumer behavior in our clients’ categories – how they are using their products and brands and how these behaviors are changing in a fast-moving media landscape. Our team has a number of roles, one of which is to act as a mini research agency running projects on behalf of our clients. Our other role is supporting teams internally

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