GOT YOUR ATTENTION? 205-313-4000 | jpstrong@strongautomotive.com | StrongAutomotive.com CONTACT JOHN PAUL STRONG TODAY CASE STUDY BRIEF SOLUTION SITUATION FINDINGS When dealers think of broadcast media, their thought usually goes to television or radio. But the McGrath Auto Group (MAG) has successfully sent mass broadcast emails that support their traditional advertising strategy. Just like traditional broadcast, they have been consistently advertising/emailing prospects for more than a year. MAG, located in Cedar Rapids, Iowa, was looking for a unique competitive approach to increase trac and gain share over the other General Motors and Chrysler Dealers in the market. MAG is comprised of 10 dierent franchises. The goal was to nd a marketing channel that could promote all the

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